About me

I am a Designer and Master of Design with over 15 years of experience spanning visual design, product development, and digital interfaces. My career has been defined by versatility; having refined my craft in visual and industrial product design, I naturally pivoted my expertise toward digital product design, with focus on UI/UX, interface architecture, and data visualization.

Today, I bridge the gap between business practice and scientific depth. I recently completed my Master’s degree in Information Systems Design, an immersive academic journey that provided me with a robust foundation in UX Research, including field studies, data analysis, and artifact validation. This academic rigor complements my diverse professional background, which ranges from corporate project development to entrepreneurship. As a result, I have developed complete autonomy in managing the end-to-end product lifecycle, from immersion, briefing, and user research to information architecture, prototyping, usability testing, and final handoff iteration with development teams.

Driven by curiosity and critical thinking, I thrive on solving complex problems through an analytical yet creative approach. I bring a resilient mindset, communication and negotiation skills, and the adaptability required to thrive in cross-functional teams and dynamic environments.

Expertise & Toolset:

• UI/UX & Product Design: Figma, Design Systems, Information Architecture, Sitemaps, Wireframing, WordPress, basic HTML/CSS.
• UX Research & Testing: Maze Design, Hotjar, Google Analytics, Heuristic Evaluation, User Interviews, Stakeholder & Workflow Mapping.
• Management & Collaboration: Miro, Notion, Trello, and AI tools (Gemini) for workflow optimization and qualitative data analysis.

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Experiences

Master Student – UFPR – 2024 – 2026

Designer – Freelancer – Since 2011 – current

Designer – Entrepreneur Bienki backpacks – November/2015 – January/2022

Designer Mais 55 Bar – November/2016 – December/2017

Design Intern Volvo do Brasil – April – December/2013

Final ArtworkCia do Cartão – September/2008 – March/2011

Education

Master in Information Design SystemUniversidade Federal do Paraná (UFPR) –  2024/2026

Bachelor in Industrial Design – Product Design – Pontifícia Universidade Católica do Paraná (PUCPR) – 2011/2015

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