Madalena is accountant, but her hobby is to cook jellies and conserve them.
She created the Madalena’s Kitchen and sells her handmade products with no preservatives in her hometown, Adamantina, in the countryside of São Paulo state.
She already had the visual identity and a label, but she wanted to improve it and give it a more professional and delicate look to the jars.
Therefore, this job was to redesign her labels. This time, adding some important nutritional facts, weight, ingredients and information about the producer.
Besides that, the top stamp has been also redesigned.
We opted to use transparency and white information, in order to make a contrast and to stick out the conserves colors.
