Marcos is a brazilian living in Australia, but he comes from a family that deals with agriculture in Brazil. His wide knowledge about coffee led him to start a business to import brazilian coffee to create special blends with australian coffee.
Thus, Brasil Specialty Coffee has the soul of the coffee planted in mountains, as the great majority of the brazilian cultures.
For that reason, Marcos and his wife wanted a logo to demonstrate this particularity, using warm and tropical colors.
The main result was clean, minimalist and versatile, as well as the couple and their soul inside the brand.
The logo has mountains connected, representing the connection between the two countries, through the coffee culture and blends. The lines show the mountain lines full of coffee trees.
Since they are starting with a short budget, the couple wanted something very clean and minimal, the final result for the logo and package were very versatile, allowing them to use with only the black version (with a simple stamp) as well as the colorful one when printed.
